Consumer Cellular Campaign Ft Ted Danson Case Study Alto “freedom calls” featuring ted danson helped increase awareness among consumer cellular’s key 55 demographic. consumer cellular campaign ft. ted danson – case study | alto there’s a certain kind of freedom that only comes with age. The voice of the campaign is one of the most aspirational figures of the 55 demo, cultural icon ted danson. ted has starred in consumer cellular spots before, but these will have a completely new look and feel. the campaign launches with three spots where danson narrates specific moments of joy and life change typical for the core audience.
Consumer Cellular Campaign Ft Ted Danson Case Study Alto Consumer cellular’s new lead creative agency, alto, tapped into this insight in a new campaign for the telecom company. dubbed “freedom calls,” the campaign stars 75 year old actor ted. We couldn’t be more thrilled to have award winning, beloved actor ted danson stepping in to spread the word about consumer cellular. bringing his charisma and signature comic timing, he’s a welcome presence and voice of reason, starring in new spots now running across various media platforms. throughout the campaign, danson can be seen. Ted danson consumer cellular redefine 55 . by reel 360. july 6, 2023. consumer cellular has named creative shop alto as the lead creative agency, following a competitive, internally led pitch, to lead the campaign creation. the new campaign, “freedom calls,” hinges on an idea that goes beyond telecom– brands of all types have been. A continuation of the previous ted danson campaigns, the mayor kept the humor and familiarity of ted to connect with the unique lifestage of the brand’s 50 target audience but created work that does more to change brand perceptions and overcome barriers for consumer cellular. this campaign is running across tv, ott, and social.
Consumer Cellular Campaign Ft Ted Danson Case Study Alto Ted danson consumer cellular redefine 55 . by reel 360. july 6, 2023. consumer cellular has named creative shop alto as the lead creative agency, following a competitive, internally led pitch, to lead the campaign creation. the new campaign, “freedom calls,” hinges on an idea that goes beyond telecom– brands of all types have been. A continuation of the previous ted danson campaigns, the mayor kept the humor and familiarity of ted to connect with the unique lifestage of the brand’s 50 target audience but created work that does more to change brand perceptions and overcome barriers for consumer cellular. this campaign is running across tv, ott, and social. This professional campaign titled 'freedom calls' was published in united states in june, 2023. it was created for the brand: consumer cellular, by ad agency: alto new york. this integrated medium campaign is related to the electronic devices industry and contains 8 media assets. it was submitted over 1 year ago. The mayor created the humorous campaign by using ted as the intervention to people who need the extra nudge to break free from 50 carrier cruise control. the campaign shows consumers that they will get the same great coverage with consumer cellular as they would with the big wireless companies, only for way less money.
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