Factors Influencing Consumer Decision Making Flashcards Quizlet Study with quizlet and memorize flashcards containing terms like trends are an example of a factor that influence consumer decision making., my family always eats pancakes is an example of a factor that influence consumer decision making., we don't have enough money to buy mcdonalds is an example of an factor that influence consumer decision making. and more. Chap 6.2 pp factors influencing consumer decision making. what is consumer involvement? click the card to flip 👆. amount of time and effort a person invests in the search, evaluation, and decision processes of consumer behavior. click the card to flip 👆. 1 41.
Ch 6 Consumer Decision Making Flashcards Quizlet 1. need recognition. 2. information search. 3. evaluation of alternatives. 4. purchase. 5. post purchase behavior. want. the recognition of an unfulfilled need and a product that will satisfy it. stimulus. any unit of input affecting one or more of the five senses: sight, smell, taste, touch, and hearing. Major factors influencing the consumer decision making process . the consumer decision making process can be influenced by a broad range of factors. each factor holds a varying degree of influence depending on individual characteristics, contexts, and backgrounds. let's illuminate these primary components below:. Key takeaway. situational influences are temporary conditions that affect how buyers behave. they include physical factors such as a store’s buying locations, layout, music, lighting, and even scent. companies try to make the physical factors in which consumers shop as favorable as possible. D. the level of product involvement and of consumer satisfaction. e. the extent to which the consumer searches both internally and externally for relevant product information. study these flashcards. a. b. 30. q. brand loyalty is accomplished when consumers are in the purchase process but search for .
Chapter 6 Consumer Decision Making Flashcards Quizlet Key takeaway. situational influences are temporary conditions that affect how buyers behave. they include physical factors such as a store’s buying locations, layout, music, lighting, and even scent. companies try to make the physical factors in which consumers shop as favorable as possible. D. the level of product involvement and of consumer satisfaction. e. the extent to which the consumer searches both internally and externally for relevant product information. study these flashcards. a. b. 30. q. brand loyalty is accomplished when consumers are in the purchase process but search for . Personal factors that impact consumer buying behavior. personal factors, such as your occupation, age and life cycle stage, economic situation, lifestyle, and personality and self concept also play a major role in your buying behavior (refer to figure 3.6). let’s examine each of these in more detail. Other factors are specific to each person: an individual’s background, preferences, personality, motivations, and economic status. because no two people are exactly alike, it is difficult to predict how the tangled web of influencing factors will ultimately shape a final purchasing decision. for marketers, an understanding of these factors.
Consumer Decision Making Ch 6 Flashcards Quizlet Personal factors that impact consumer buying behavior. personal factors, such as your occupation, age and life cycle stage, economic situation, lifestyle, and personality and self concept also play a major role in your buying behavior (refer to figure 3.6). let’s examine each of these in more detail. Other factors are specific to each person: an individual’s background, preferences, personality, motivations, and economic status. because no two people are exactly alike, it is difficult to predict how the tangled web of influencing factors will ultimately shape a final purchasing decision. for marketers, an understanding of these factors.
Section 7 8 Factors Influencing Consumer Behavior Flashcards Quizlet
Chapter 6 Consumer Decision Making Flashcards Quizlet
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