How To Mail A Postcard Direct Mail Design Tips For Postcard Magnet Download the artwork template: bit.ly nesq9pthis video reviews the basic requirements for designing a postcard magnet mailer to meet bulk mail design. Postcard marketing refers to direct mail that uses postcards as the mailer format. postcards have a front and back design, and unlike stuffed mail you have to open, the mailer’s message is immediately present. in this guide we’ll cover strategy and design principles behind simple, yet effective, postcard marketing designs that convert.
Kd Mailing Fulfillment Design The Perfect Direct Mail Postcard Here are direct mail postcard design tips that will help take some of the stress out of creating and mailing a successful marketing campaign. 1. keep it simple. don’t try to make your postcard do too much. it’s tempting to crowd it with lots of flashy sales copy and images, to try to cover as much ground as possible. Test and measure. experiment with different design elements, formats, or offers to see what resonates best with your target audience. test small batches and measure the response rates to optimize future campaigns. because a postcard has two sides, take advantage of each side and design the elements to contrast and complement one another. Eye flow. use type and design to move the reader’s eye wherever you want it to go, especially your call to action. 12. get over it. give readers a reason to turn your postcard over and read both sides. reinforce your “get over” message with an arrow or teaser, “see back for discount.”. 13. The intelligent mail barcode is 3” x ⅝” and should be included in the address block if there is at least 3 ½” of horizontal space. leave a blank trim of 1 16” around the edge of the entire postcard so the design doesn’t get cut off. this is the trim area of the postcard. if a return address will be included make sure it is ¼.
How To Design A Postcard 10 Elements For An Effective Direct Mail Eye flow. use type and design to move the reader’s eye wherever you want it to go, especially your call to action. 12. get over it. give readers a reason to turn your postcard over and read both sides. reinforce your “get over” message with an arrow or teaser, “see back for discount.”. 13. The intelligent mail barcode is 3” x ⅝” and should be included in the address block if there is at least 3 ½” of horizontal space. leave a blank trim of 1 16” around the edge of the entire postcard so the design doesn’t get cut off. this is the trim area of the postcard. if a return address will be included make sure it is ¼. Postage gets printed or stamps are placed in the upper right corner, and your postcard must have a return address. here are some postcard design templates to help you get started: small postcard template 6" x 4.25". large postcard template 8.5" x 5.5". oversized postcard template 11" x 6". need more help?. You can save money per piece, even at the letter or flats postage rate, by printing and mailing in larger quantities. 5. create an attractive “call to action”. your postcard printing and mailing needs to have a specific directive to entice potential customers to head your way. keep it simple.
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