30 Influencer Marketing Statistics You Should Know 2024 The global influencer marketing market value stood at 21.1 billion u.s. dollars as of 2023, having more than tripled since 2019. as influencer endorsement continues to mature as an industry, the. The types of content shared have changed over time, however. our most recent social media marketing benchmark report found that the most common types of posts on facebook are now link posts (49.2%), followed by photo posts (30.8%), video posts (17.7%), and in a distant last, status posts (2.3%). on instagram (business accounts) photo posts (41.
Influencer Marketing Why And How To Choose Influencers General influencer marketing statistics 1. marketers prefer working with smaller influencers. with smaller influencers often boasting higher engagement rates and lower rates, there’s a good reason brands prefer to work with them. the hubspot 2024 social media marketing report found that 64% of marketers have worked with micro influencers. and. 2. 1 in 4 marketers currently leverage influencer marketing. 3. 72% of gen z and millennials follow influencers on social media. 4. 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023. 5. 17% of marketers plan to invest in influencer marketing for the first time in 2023. In 2023, 59.8% of brands reported encountering fraudulent activities, including fake followers and engagement. this trend highlights the need for brands to implement robust verification processes and use technology to detect and prevent fraud. 57% of influencers are maintaining their rates after rising costs in 2023 (dash. 38% use surveys and feedback; 21.9% monitor social media sentiment; 20.3% analyze brand mentions and discussions; emerging engagement with new content formats: tiktok branded hashtag challenges (20.7%), and tiktok shop (20.3%) are widely adopted. authenticity and ai concerns:.
30 Influencer Marketing Statistics You Should Know 2024 In 2023, 59.8% of brands reported encountering fraudulent activities, including fake followers and engagement. this trend highlights the need for brands to implement robust verification processes and use technology to detect and prevent fraud. 57% of influencers are maintaining their rates after rising costs in 2023 (dash. 38% use surveys and feedback; 21.9% monitor social media sentiment; 20.3% analyze brand mentions and discussions; emerging engagement with new content formats: tiktok branded hashtag challenges (20.7%), and tiktok shop (20.3%) are widely adopted. authenticity and ai concerns:. 14. tiktok is coming up behind. 40% of brands see tiktok as a valuable channel for influencer marketing, followed by facebook (35%) and (32%). marketers should definitely keep an eye on tiktok as it has strong engagement rates and session durations, growing by 6.6% in 2023. 1. the influencer marketing industry is expected to reach $21.2 billion worldwide in 2023. the influencer marketing industry was worth just $1.7 billion back in 2016. it hit $16.4 billion in 2022 and is expected to increase by another $5 billion this year. this exponential growth demonstrates the health of this industry.
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