Impact Of Social Media Influencers On Consumer Behavior A Comparative

Impact Of Social Media Influencers On Consumer Behavior A Comparative In the era of digital marketing, social media influencers have emerged as powerful catalysts shaping consumer behaviour and brand perceptions. this study investigates the impact of instagram influencers endorsed by nike on consumer behaviour in india, focusing on brand perceptions, attitudes, purchase decisions, and brand loyalty. through a mixed methods approach combining quantitative surveys. Abstract. read online. in today’s digital age, social media has become an integral part of marketing strategies. one of the most trending research topics in the field of marketing is the impact of social media influencers on consumer behavior, particularly among generation z (gen z) and millennials.

Social Media Influencers Impact On The Customer Journey As social media platforms continue to dominate the online space, influencers have emerged as pivotal figures capable of shaping consumer attitudes, preferences, and purchasing decisions. this. Analysis of the impact of brand fit on perceived credibility of social media influencers by european millennials. in advances in digital marketing and ecommerce: third international conference (pp. 191–207). Social media marketing has become a crucial component of contemporary business strategies, significantly influencing brand visibility, customer engagement, and sales growth. the aim of this study is to investigate and determine the key factors guiding customer attitudes towards social media influencers, and, on that basis, to explore their effects on purchase intentions regarding advertised. Analysis demonstrates that social media influencers exert a. direct impact on consumer behaviour about the brands they. endorse. this influence encompasses various aspects such. as brand attitude.

Social Media Influence On Consumer Purchase Behavior Wsi Social media marketing has become a crucial component of contemporary business strategies, significantly influencing brand visibility, customer engagement, and sales growth. the aim of this study is to investigate and determine the key factors guiding customer attitudes towards social media influencers, and, on that basis, to explore their effects on purchase intentions regarding advertised. Analysis demonstrates that social media influencers exert a. direct impact on consumer behaviour about the brands they. endorse. this influence encompasses various aspects such. as brand attitude. The credibility of the influencer does appear to be a key factor affecting customer behavior (see figure 1). in addition, mainolfi et al. [35] also concluded that the credibility of social media influencers impacts customer engagement and purchase intention. thus, we make the following hypotheses:. The increasing use and effectiveness of social media influencers in marketing have intrigued both academic scholars and industry professionals. to shed light on the foundations and trends of this contemporary phenomenon, this study undertakes a systematic literature review using a bibliometric content analysis to map the extant literature where consumer behavior, social media, and influencer.